Top 5 Photo and Video Apps in Ghana, Q4 2021

In the final quarter of 2021, the top 5 photo and video applications in Ghana showed varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how these apps fared, based on data from Sensor Tower.

Snapchat saw a significant uptick in weekly downloads, which began at around 66.8K in early October and peaked at 108.8K by the end of December. Weekly active users also grew steadily, starting from 1.92M and reaching approximately 2.27M by the end of the quarter.

YouTube: Watch, Listen, Stream experienced a moderate rise in weekly downloads, beginning at 21.6K and fluctuating throughout the quarter, reaching 24.8K by the end. The app maintained a high number of weekly active users, starting at 5.72M and ending the quarter at around 5.90M.

Instagram displayed consistent weekly revenue, peaking at $48 in mid-November. Weekly downloads demonstrated a notable increase in December, rising from 54.4K to over 110K. Active users followed a similar upward trend, starting at 2.97M and ending the quarter at 3.09M.

Photo Lab Editor: AI Filter had an impressive surge in weekly downloads, jumping from 1.5K in early October to over 468K by the end of December. This growth was mirrored in weekly active users, which skyrocketed from 7.8K to approximately 1.37M. Weekly revenue also saw a significant increase, peaking at $640 in early December.

Lomotif: Edit Video. Add Music experienced stable weekly downloads, fluctuating between 12.8K and 19.5K throughout the quarter. Weekly active users showed slight variations, starting at 118K and ending at around 121K by the end of December.

These insights highlight the dynamic performance of photo and video apps in Ghana during Q4 2021. For more detailed analytics and insights, visit Sensor Tower.